Berluti is a prestigious leather maker that manufactures menswear, It makes leather belts, bags, and wallets, as well as bespoke and ready-to-wear garments.
Luxury brands tend to prioritize the shopping experience in brick-and-mortar stores over the internet. The result is a substandard digital experience. In my research, I have seen many situations where shoppers wanted to buy a luxury product online but were forced to abandon the idea and go to the store because the level of digital experience did not meet their expectations.
solution
Make the experience of buying expensive things as if you were purchasing them in a store. Improve the user experience by making it more personalized and improving the visual style of the entire site.
