problem
After conducting an audit of the website, I came up with the following problems: 1) Mistakes in the design of information architecture, product categorization, labeling, sorting, and filtering; 2) the FAQ section looked like a sheet of text; it was difficult for users to find answers to their questions.
solution
To improve user experience, I've conducted a card sorting analysis. The goal was to create Informational architecture that made sense for the users. Also, I've designed a user flow for the checkout process that removes unnecessary steps. In the prototyping phase, after assembling the mood board, I created low to high-fidelity wireframes and developed a style guide for the website. FAQ section was organized by categories of questions.
