problem
After conducting a competitive analysis and SWOT analysis, I've concluded that many corporations use only one official channel on the web and keep their resources in one place. The original website is outdated and uses three different channels on the web, which makes information gathering very difficult because it's not clear that they even have all these websites in the first place.
solution
The main emphasis was to unite three different IPG websites into one platform, where the person interested in the company can find all information about the company by using one platform instead of three different ones and not be confused in research. The second goal is to update the visual style and aesthetics of the website. Along with merging, my primary focus was also to convey the message of driving innovation and not compromising our way of life so that potential companies who want to partner up can relate to the sustainable and promising way of doing business.
